Services.
CONTENT
500-1500 words
THOUGHT LEADERSHIP GHOSTWRITING
I turn your stream-of-consciousness thoughts into premium content for LinkedIn, a blog post, or your website. Best for generating credibility, awareness, and high-value leads in a specific audience segment. Appears under your name.
500-1500 words
1000-5000 words
WHITEPAPER
Premium pieces with quotes from 2-3 sources (knowledge experts from your company or outside subject matter experts). Whitepapers generate higher quality leads than blog posts. AP style, premium journalistic quality.
1000-5000 words
250-1000 words
BLOG POST
Straight and to the point. Cites 1-2 sources. Can be used to describe a product, strategy, or problem in your industry that your company can solve. Blogs are educational about specific issues, create a voice for your brand, and generate leads over time. Better in bunches.
250-1000 words
Varies by project
WEBSITE COPY
Does your website fail to accurately tell your story or drive revenue? Are people confused as to what you actually do? Are users leaving your funnel too early? I can do a full-scale overhaul of all pages, or focus on specific problem areas.
Varies by project
250-1000 words
NEWSLETTER
Like blogs, but emailed directly to your users. Newsletters focus on retention and spurring specific actions (around, say, a product release). Requires a mailing list.
250-1000 words
Varies by project
DECKS AND ONE-PAGERS
Everything from trade show presentations for C-Suite executives to strategy pitch decks for sales teams. Make your slides and PDFs resonate so you can close the deal.
Varies by project
Varies by project
VIDEO (SCRIPT, EDITING, VOICEOVER)
Videos can communicate a corporate mission, highlight a new product, or further thought leadership. Highly impactful, they generate leads, goodwill, and awareness.
Varies by project
CONSULTING
By the hour
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week
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month
ON-DEMAND CONTENT DIRECTOR
Available in daily, weekly, or monthly contracts, you're essentially hiring me as a full-time employee (albeit one without benefits). I'll embed with your team, develop a content strategy, editorial calendar, and KPIs, then hire and train writers, or produce a content library myself. Good for companies with ambitious content plans that need a scalable solution.
By the hour
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week
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month
By the hour
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week
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month
CONTENT STRATEGIST
Hire me as a content strategist to help with an existing or new plan. I come aboard a ship that's already being built and help in whatever way I can (including on content production). Good for agencies, brands, and publishers that need the occasional helping hand.
By the hour
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week
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month