Work samples.
For thought leadership ghostwriting samples, please request directly at: dan@iamdanfogarty.com
Digiday x BRIDGE: "WTF is Identity Resolution?" whitepaper. Strategist, editor.
AWS x Fortune Brand Studio. Writer.
Capital One x Boston.com: "Boston Uncommon" awards. Strategist, editorial lead, writer.
BRIDGE: "Cookie-Proof" whitepaper. Writer, editor, strategist.
Digiday x BRIDGE: "Connect with People" ad in Digiday's print edition. Copywriter, editor, strategist.
Showtime Boxing x USA TODAY Sports. Strategist, content producer.
Strategy samples.
Built a content engine for ad tech and data platform
Content Director for BRIDGE, a people-based marketing platform. Drove high-quality sales leads, revenue, and awareness with a content engine built from the ground up. Produced premium whitepapers, webinars, video, blogs, social media, newsletters, website copy, and thought leadership content.
Directed editorial strategy for city-based lifestyle content
Managed local lifestyle coverage at Boston.com. Managed a team of writers, freelancers, photographers, and an assistant editor. Worked with ad sales teams on sponsored content strategies, and larger integrations with big editorial projects. Worked on company-wide digital inititatives at Boston Globe Media.
Grew digital traffic at major sports publisher by 56 percent
Led USA TODAY Sports Digital Properties to 56% year-over-year traffic increase. Oversaw USA TODAY Sports' network of owned-and-operated and affiliate publishers, including The Big Lead, HoopsHype, MMAjunkie, and Big Lead Sports affiliates. Worked closely with the Product team on site redesigns and app concepts.
Produced thought leadership pieces for tech founders + execs
Ghostwriter for founders and executives at artificial intelligence companies, event startups that raise money for cancer research, and data marketing companies, among others. These pieces generate awareness, leads, and credibility through LinkedIn, paid traffic, and organic traffic.
Interviewed subject matter experts for lifestyle brands
Interviewed Poynter's senior VP about stressful news consumption, a behavioral scientist from Duke about mindfulness, an integrative biologist from UCLA on the gut-brain connection, and psychologists about the effect dating apps have on people’s mental states.
Built content, revenue strategies for cannabis research firm
Developed content strategy for International Research Center for Cannabis and Health. Wrote content strategy playbooks and press releases, identified key audiences for revenue growth, and developed one-pagers for consumers and potential partners.
Corporate mission video for BRIDGE. Script, video editing, voiceover.